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What an Evolving Brand Means for Eliassen Group

Eliassen Group recently unveiled an updated brand to reflect our expanding service offerings, reinforce our company values, and more directly communicate the value we provide our clients.

Over the course of our 30+ years in business, our brand has transformed to best represent who we are and what we do. Our history of success has often required our brand mold to best showcase an expanding range of service offerings, providing even greater benefit to our clients and consultants alike. Our most recent iteration of our brand evolution is yet another opportunity to better communicate what we do even better.

Lexi Dussi, Eliassen Group’s People & Brand Manager, describes Eliassen’s evolving brand like this: “For me, one of the primary things that makes Eliassen Group special is the comradery and energy of the internal team. This is what initially attracted me to the company and what still inspires me daily. I feel that our updated brand offers a window into that positive environment and sense of community, especially through the focus on our internal cultural initiatives and philanthropic efforts.”

For Consultant Advocate Laura Cataldo, Eliassen’s brand transformation is an opportunity for potential consultants to explore all that Eliassen’s Consultant Advocate Program has to offer: “We all appreciate our consultants so much, and our updated brand shows potential consultants an even greater depth of all I can do to ensure they have the support they need. Not only that, but we provide greater access to our world-class NPS scores and deeper explanation of what these scores reveal about who we are as a company.”

Agile Engagement Manager Jason Hicks sees Eliassen’s brand evolution as a gateway to better connect with his clients. “Eliassen’s service offerings are constantly expanding, and it’s exciting for clients to see the full range of possibilities in terms of ways we can support their goals and their companies. Our updated brand clearly presents the best of what Eliassen Group has to offer.”

While the Eliassen Group brand is constantly evolving, the purpose that drives all of us at EG remains the same: to positively impact the lives of our employees, clients, consultants, and the communities in which we operate. This lies at the heart of our evolving brand, always.

Read the full press release announcing our brand evolution here.


Eliassen Group

Written by Eliassen Group

Eliassen Group delivers strategic consulting and talent solutions that fuel your innovation and business results. We partner with you to marry your business objectives with our expertise, empowering your company to execute business strategy and scale your business effectively and efficiently. Where many consulting and talent solutions providers are focused on “the transaction," we believe in establishing and maintaining long-term partnerships so that we can meet your strategic needs and enable your organization to glean greater business value over time.

Topics: Brand, Culture

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