Think about the various roles – personal and professional – that you play every day. At work, maybe you’re a software engineer or a database programmer. In your personal life, you may be a marathon runner or a pet owner. When you think about these statements, it’s easy to see that in general, we all love to “classify” or name things. From our jobs to our hobbies and everything in between, we seek to define these roles and the way in which we do that is via keywords.