The impact of good design cannot be overstated. Design is everywhere. Everywhere. From the coffee pot you use first thing in the morning, to the car you drive to work, to your company’s website, to the atmosphere of a hospital waiting room. These things all required consideration of the user’s entire experience, the human experience, to be created. Historically, designers have occasionally been viewed as wistful creatives- slightly more sensible than full-on fine artists, but still on the opposite end of the career spectrum from an accountant, an archetype of “The Businessman.”
The traditional ideal of what a designer is isn’t entirely incorrect. The role of a designer incorporates understanding aesthetic and drawing from emotion. Translating these subjective experiences into an interactive solution requires an incredible amount of creativity.
But the truth is, the skillsets required of designers may have a much more prominent place in business than one might think.
We had the opportunity to discuss the value of design thinking with User Experience Subject Matter Expert & Design Leader, Rachael Acker.