User Experience Design in Healthcare: On the Precipice

Posted by Danielle Benn

When you think about trends in the marketplace, one of the most critical ones we’re seeing on the creative front is that healthcare companies – including everything from walk-in clinics to hospitals to health insurance companies - are doing a lot of hiring for user experience design. Up until recently, many of these organizations weren’t extremely concerned with the end user; just keeping up with HIPAA compliance and moving from a paper to a digital experience was challenging enough without adding this additional layer of design complexity. Getting healthcare professionals on board with the digital experience and getting patients “in and out” was of primary importance.

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